SHINY Media

360-degree Beauty

«Beauty will save the world», wrote Dostoevsky: because beauty comes from creativity, and creativity from a curious, open involvement in culture. Think of LEGO. With a mountain of identical bricks you can build something big, but you can hardly express anything; give people pieces of every shape and colour and ideas come together, limited only by their ability to combine them. SHINY Media puts culture in place of the bricks: art, science, design, photography, cinema, music, sport, all on an equal footing, with no highbrow and no lowbrow.

The magazine for everyone, created by everyone: a platform, not just a magazine, that uses technology and multimedia to put readers’ ideas and contributions under the spotlight, and reveals beauty as the tip of a huge cultural iceberg, an engine for the economy, society and innovation. Sister project of VENUS Gallery, with which it shares community and contests on WorldcApp, SHINY is a magazine and an online album. After a first issue published in Italy, SHINY is getting ready for an international launch.

My role. I co-founded SHINY Media with the same team as VENUS Gallery and I built its platform, website, album and back office, on the engine I had written for VENUS: one codebase, two brands.